How to correctly price shop for services?
Price shopping has been a major issue between consumers and retailers for several years now. In the retail market, the surge of new discount stores and buyer's clubs have forced many small stores out of business, and the well-established stores scrounging for another niche in the market. For most of us in the service industry this was not a concern, until lately. Consumers have been so bombarded by discounts, sales and specials while making retail purchase decisions, that they have come to expect discounts or lower prices even where professional personal services are involved. This has caused everyone in the service industry to start competing with one another on pricing their services for the "price shopper." I agree that competition is usually good for the consumer and the market place, but what has happened lately between plumbers, electricians, carpenters, carpet cleaners, automotive technicians, painters, dry cleaners, film developers and almost everyone in the service industry has not been good for the consumer. Service-oriented businesses, trying to comply with the "price shopper" mentality of today, have had to lower their prices for their services. The result is that the profits have been lowered and the cost of doing business has only gone up. Most service type businesses have had to do one or more of the following:













Shopping for services 